SemesterFall Semester, 2017
DepartmentMA Program of Management Information Systems, First Year MA Program of Management Information Systems, Second Year
Course NameDigital Media and E-Marketing
InstructorTANG TZUNG-I
Course TypeElective
Course Objective
Course Description
Course Schedule
Teaching Methods
Teaching Assistant

Participation 50%  

Mid-term 20%  

Final 30% 

Textbook & Reference

1.The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand (Ekaterina Walter) 

2.Contagious: Why Things Catch On (Jonah Berger) 

3.Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works (Pam Didner) 

4.Social Media ROI (Olivier Blanchard) 

5.Epic Content Marketing (Joe Pulizzi) 

6.Creative Confidence (Tom Kelley and David Kelley) 

7.Lessig, Lawrence, Code and Other Laws of Cyberspace, Chaps. 11-13. O'Brien, Richard. Global Financial Integration: The End of Geography (New York: Council on Foreign Relations Press, 1992) 

8.Bar, François and Michael Borrus with Benjamin Coriat, “Information Network and Competitive Advantages: The Issues for Government Policy and Corporate Strategy,” Final Report on the Seminar 'Information Networks and Business Strategies' (Paris: OECD-BRIE, 1989), excerpts, pp. 26-35.  

9.Bach, David and Abe Newman, “Self-Regulatory Trajectories in the Shadow of Public Power: Resolving Digital Dilemmas in Europe and the United States.” 

10.Cioffi, John, 'The Collapse of the European Union Directive on Corporate Takeovers: The EU, National Politics and the Limits of Integration', BRIE Briefing Paper 2001. 

11.Gilbert, Richard J., Networks, Standards, and the Use of Market Dominance: Microsoft (1995),” Case 17 in John E. Kwoka, Jr. and Lawrence J. White, The Antitrust Revolution: Economics, Competition, and Policy, 3d Edition (New York and Oxford: Oxford University Press, 1999). 

12.Limstedt, Henrik and Udo Zander, “Sweden's Wireless Wonders: The Diverse Roots and Selective Adaptations of the Swedish Internet Economy,” in Bruce Kogut ed., The Global Internet Economy (Cambridge: The MIT Press, forthcoming 2003). 


Urls about Course
Center for Democracy and Technology Platform for Internet Content Selection (PICS) Electronic Frontier Foundation European Information Network FTC, Privacy Online: A Report to Congress, June 1998 Free Speech TV

DMEM _Fall 2017_.pdf