SemesterFall Semester, 2019
DepartmentInternational Master's Program in International Communication Studies, First Year
Course NameCommunication Theories
InstructorSUN SE-WEN
Credit3.0
Course TypeRequired
Prerequisite
Course Objective
Course Description
Course Schedule

Week1 (Sep. 13)Mid-Autumn Festival



Week2Sep. 20Introduction to the course and communication theory



Introduction to course and NCCU E-learning WM5 system.



Week3Sep. 27News and Society



Readings:



Deuze, M., & Witschge, T. (2018). Beyond journalism: Theorizing the transformation of journalism. Journalism, 19(2),165-181.



Hanitzch, T., & Vos, T., (2018) Journalism beyond democracy: A new look into journalistic roles in political and everyday life.Journalism, 19(2),146-164



Week4(Oct. 4Populist Communication



Readings:



Engesser S, Fawzi N, Larsson AO (2017) Populist online communication: introduction to the special issue. Information, Communication & Society20(9):1279–1292.



Engesser, S., Ernst, N., Esser, F., & Büchel, F.(2017). Populism and social media: How politicians spread a fragmented ideology. Information, Communication & Society, 20(8), 1109–1126.



Hameleers, M., Bos, L., & de Vreese, C. H.(2017). “They did it”: The effects of emotionalized blame attribution in populist communication. Communication Research, 44(6), 870–900.



Week5Oct. 11Day after National Day



Week6Oct. 18Communication in Advertising andMarketing,



Readings:



AlAlwan, A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social Media in Marketing: A review and analysis of the existing literature. Telematics and Informatics 34:11777-1190.



Shareef, M. A, Mukerji, B.,Dwivedi, Y.K., Rana, N.P. & Islam, R (2019). Social media marketing: comparative effect of advertisement sources. Journal of Retailing and Consumer Services 46:58-69.



Felix, Reto, Rauschnabel, Philipp A., and Chris Hinsch, (2017), Elements of Strategic Social Media Marketing: A Holistic Framework”, Journal of Business Research,70,118-126.



Week7Oct. 25Communication in Public Relations



Readings:



Bakir, V., Herring, E., Miller, D., & Robinson, P. (2019). Organized Persuasive Communication: A new conceptual framework for research on public relations, propaganda and promotional culture. Critical Sociology, 45(3), 311–328. 5



Kim, S.(2019) The process model of corporate social responsibility (CSR) communication: CSR Communication and its Relationship with Consumers’ CSR Knowledge, Trust, and Corporate Reputation Perception. Journal of Business Ethics.154(3)1143-1159.



Gregory, A., ve Halff, G (2017). “Understanding Public Relations in the ‘Sharing Economy’.” Public Relations Review 43(1): 4-13.



Weeks 8 & 9 (Nov. 1 & Nov. 8) Discussion of the first draft of research paper (20% of the 65 points)



* Discussion may take 15-20 minutes.



* Your research plan with referencesmust be posted on NCCU E-learning WM5 system 48 hours prior to our meeting (Wednesday 10:10 AM)..



Week 10Nov. 15Self-transcendent media experiences



Readings:



Oliver, M.B., Raney, A.A., Slater, M.D., Appel, M., Hartmann, T., Bartsch,A., … Mares, M.L.(2018). Self-transcendent media experiences: Taking meaningful media to a higher level. Journal of Communication, 68(2), 380–389.



Dale, K. R., Raney, A. A., Janicke, S. H., Sanders, M. S., & Oliver, M. B. (2017). YouTube for good: A content analysis and examination of elicitors of self-transcendent media. Journal of Communication, 67(6), 897–919.



Rieger, D., & Klimmt, C. (2019). The daily dose of digital inspiration: A multi-method exploration of meaningful communication in social media. New Media & Society, 21(1), 97–118.



Slater, M. D., Oliver, M. B., & Appel, M. (2019). Poignancy and Mediated Wisdom of Experience: Narrative Impacts on Willingness to Accept Delayed Rewards. Communication Research, 46(3), 333–354.



Week 11Nov.22Social media and psychological well-being



Readings:



Verduyn, P., Ybarra, O., Résibois, M., Jonides, J. & Kross, E. (2017). Do social network sites enhance or undermine subjective well-being? A critical review. Social Issues and Policy Review, 11(1), 274–302.



Reinecke, L., Aufenanger, S., Beutel, M. E., Dreier, M., Quiring, O., Stark, B., Wolfling, K. & Müller, K. W. (2017). Digital stress over the life span: the effects of communication load and Internet multitasking on perceived stress and psychological health impairments in a German probability sample. Media Psychology, 20(1), 90-115.



Week 12Nov.29Fake News, Misinformation and Post-truth



Readings:



Vosoughi S. et al., (2018). The spread of true and false news online. Science 359(6380), 1146-1151.



Bakir, Vian and Andrew McStay. 2018. Fake news and the economy of emotions: problems, causes, solutions. Digital Journalism 6(2),154-175.



Lewandowsky, S., Ecker, U. K. H., & Cook, J. (2017). Beyond misinformation: Understanding and coping with the 'post truth' era. Journal of Applied Research in Memory and Cognition, 6, 353-369.



Weeks 13 & 14 (Dec. 6 & 13) Discussion of the second draft of research paper (30% of the 65 points)



* Discussion may take 15-20 minutes.



* Your research plan with references must be posted on NCCU E-learning WM5 system 48 hours prior to our meeting (Wednesday 10:10 AM).



Week 15 & 16(Dec. 20 & 27)Research Presentation & Paper Critique



* Research Presentation in class (50% of the 65 points). Research paper must be posted on NCCU E-learning WM5 system 48 hours prior to your presentation (Wednesday 10:10 AM).



* Please use your paper for presentation (don’t use PowerPoint ).



* 10 to 15 minutes for each presentation.



* Paper Critique (5 points). You are required to critique one research paper and provide constructive comments. You critique should be limited within 3 to 5 minutes.



* You must attend these two weeks of presentation in order to learn from other students’ research.



Week 17 (Jan. 3) Final Paper



* Please post the final version of your research paper on NCCU e-learning WM5 system no late than Friday, Jan. 18, 2019, at 2:10 PM (30% of the 65 points).



* When you turning in the final paper, please send me your evaluation of your research partner by email (telsws@nccu.edu.tw). Please put your name on the title of the email, and write down the name and score you like to give to your research partner(10% of the 65 points).


Teaching Methods
Teaching Assistant

None


Requirement/Grading

Class Presentation of Assigned Readings (20 points)



Class Participation (10 points)



Research Paper (65 points)



Paper Critique (5 points)


Textbook & Reference

Journal Articles & Book Chapters


Urls about Course
NCCU E-learning WM5 system1. Class Presentation of Assigned Readings (20 points)
Attachment