SemesterFall Semester, 2019
DepartmentInternational Master's Program in International Communication Studies, First Year
Course NameCommunication Theories
InstructorSUN SE-WEN
Course TypeRequired
Course Objective
Course Description
Course Schedule

Week1 (Sep. 13)Mid-Autumn Festival

Week2Sep. 20Introduction to the course and communication theory

Introduction to course and NCCU E-learning WM5 system.

Week3Sep. 27News and Society


Deuze, M., & Witschge, T. (2018). Beyond journalism: Theorizing the transformation of journalism. Journalism, 19(2),165-181.

Hanitzch, T., & Vos, T., (2018) Journalism beyond democracy: A new look into journalistic roles in political and everyday life.Journalism, 19(2),146-164

Week4(Oct. 4Populist Communication


Engesser S, Fawzi N, Larsson AO (2017) Populist online communication: introduction to the special issue. Information, Communication & Society20(9):1279–1292.

Engesser, S., Ernst, N., Esser, F., & Büchel, F.(2017). Populism and social media: How politicians spread a fragmented ideology. Information, Communication & Society, 20(8), 1109–1126.

Hameleers, M., Bos, L., & de Vreese, C. H.(2017). “They did it”: The effects of emotionalized blame attribution in populist communication. Communication Research, 44(6), 870–900.

Week5Oct. 11Day after National Day

Week6Oct. 18Communication in Advertising andMarketing,


AlAlwan, A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social Media in Marketing: A review and analysis of the existing literature. Telematics and Informatics 34:11777-1190.

Shareef, M. A, Mukerji, B.,Dwivedi, Y.K., Rana, N.P. & Islam, R (2019). Social media marketing: comparative effect of advertisement sources. Journal of Retailing and Consumer Services 46:58-69.

Felix, Reto, Rauschnabel, Philipp A., and Chris Hinsch, (2017), Elements of Strategic Social Media Marketing: A Holistic Framework”, Journal of Business Research,70,118-126.

Week7Oct. 25Communication in Public Relations


Bakir, V., Herring, E., Miller, D., & Robinson, P. (2019). Organized Persuasive Communication: A new conceptual framework for research on public relations, propaganda and promotional culture. Critical Sociology, 45(3), 311–328. 5

Kim, S.(2019) The process model of corporate social responsibility (CSR) communication: CSR Communication and its Relationship with Consumers’ CSR Knowledge, Trust, and Corporate Reputation Perception. Journal of Business Ethics.154(3)1143-1159.

Gregory, A., ve Halff, G (2017). “Understanding Public Relations in the ‘Sharing Economy’.” Public Relations Review 43(1): 4-13.

Weeks 8 & 9 (Nov. 1 & Nov. 8) Discussion of the first draft of research paper (20% of the 65 points)

* Discussion may take 15-20 minutes.

* Your research plan with referencesmust be posted on NCCU E-learning WM5 system 48 hours prior to our meeting (Wednesday 10:10 AM)..

Week 10Nov. 15Self-transcendent media experiences


Oliver, M.B., Raney, A.A., Slater, M.D., Appel, M., Hartmann, T., Bartsch,A., … Mares, M.L.(2018). Self-transcendent media experiences: Taking meaningful media to a higher level. Journal of Communication, 68(2), 380–389.

Dale, K. R., Raney, A. A., Janicke, S. H., Sanders, M. S., & Oliver, M. B. (2017). YouTube for good: A content analysis and examination of elicitors of self-transcendent media. Journal of Communication, 67(6), 897–919.

Rieger, D., & Klimmt, C. (2019). The daily dose of digital inspiration: A multi-method exploration of meaningful communication in social media. New Media & Society, 21(1), 97–118.

Slater, M. D., Oliver, M. B., & Appel, M. (2019). Poignancy and Mediated Wisdom of Experience: Narrative Impacts on Willingness to Accept Delayed Rewards. Communication Research, 46(3), 333–354.

Week 11Nov.22Social media and psychological well-being


Verduyn, P., Ybarra, O., Résibois, M., Jonides, J. & Kross, E. (2017). Do social network sites enhance or undermine subjective well-being? A critical review. Social Issues and Policy Review, 11(1), 274–302.

Reinecke, L., Aufenanger, S., Beutel, M. E., Dreier, M., Quiring, O., Stark, B., Wolfling, K. & Müller, K. W. (2017). Digital stress over the life span: the effects of communication load and Internet multitasking on perceived stress and psychological health impairments in a German probability sample. Media Psychology, 20(1), 90-115.

Week 12Nov.29Fake News, Misinformation and Post-truth


Vosoughi S. et al., (2018). The spread of true and false news online. Science 359(6380), 1146-1151.

Bakir, Vian and Andrew McStay. 2018. Fake news and the economy of emotions: problems, causes, solutions. Digital Journalism 6(2),154-175.

Lewandowsky, S., Ecker, U. K. H., & Cook, J. (2017). Beyond misinformation: Understanding and coping with the 'post truth' era. Journal of Applied Research in Memory and Cognition, 6, 353-369.

Weeks 13 & 14 (Dec. 6 & 13) Discussion of the second draft of research paper (30% of the 65 points)

* Discussion may take 15-20 minutes.

* Your research plan with references must be posted on NCCU E-learning WM5 system 48 hours prior to our meeting (Wednesday 10:10 AM).

Week 15 & 16(Dec. 20 & 27)Research Presentation & Paper Critique

* Research Presentation in class (50% of the 65 points). Research paper must be posted on NCCU E-learning WM5 system 48 hours prior to your presentation (Wednesday 10:10 AM).

* Please use your paper for presentation (don’t use PowerPoint ).

* 10 to 15 minutes for each presentation.

* Paper Critique (5 points). You are required to critique one research paper and provide constructive comments. You critique should be limited within 3 to 5 minutes.

* You must attend these two weeks of presentation in order to learn from other students’ research.

Week 17 (Jan. 3) Final Paper

* Please post the final version of your research paper on NCCU e-learning WM5 system no late than Friday, Jan. 18, 2019, at 2:10 PM (30% of the 65 points).

* When you turning in the final paper, please send me your evaluation of your research partner by email ( Please put your name on the title of the email, and write down the name and score you like to give to your research partner(10% of the 65 points).

Teaching Methods
Teaching Assistant



Class Presentation of Assigned Readings (20 points)

Class Participation (10 points)

Research Paper (65 points)

Paper Critique (5 points)

Textbook & Reference

Journal Articles & Book Chapters

Urls about Course
NCCU E-learning WM5 system1. Class Presentation of Assigned Readings (20 points)