SemesterFall Semester, 2019
DepartmentIMBA Program, First Year IMBA Program, Second Year
Course NameManagerial Economics
InstructorWU WEN-CHIEH
Credit3.0
Course TypeRequired
Prerequisite
Course Objective
Course Description
Course Schedule





























































































week



Topic



Reading



1  9/6



Introduction



Png Ch1



3  9/20



Demand



Png Ch2



4  9/27



Elasticity



Png Ch3



5  10/4



Supply (HWK1 Due)



Png Ch4



6 10/11



Markets



Png Ch5



7 10/18



Efficiency and Cost (HWK2 Due)



Png Ch6 & Ch7



8 10/25



Midterm Examination



 



9  11/1



Monopoly



Png Ch8



10 11/8



Pricing Policy



Png Ch9



11 11/15



Strategic Thinking



Png Ch10



12 11/22



Imperfect Market (HWK3 Due)



Png Ch12 & Ch13



13 11/29



Final Examination



 



14 12/6



Macroeconomics



Lecture Note



15 12/13



Presentation (HWK 4 due)



 



16 12/20



Presentation



 



 



 



 



 



 



Teaching Methods
Teaching Assistant
Requirement/Grading

Midterm Examination 25%



Final Examination        25%



Presentation               20%



Homework                  20%



Participation               10%


Textbook & Reference

Ivan PNG, Managerial Economics, Fifth Edition  , Bestwise 智勝 (Taiwan Agent)



https://www.academia.edu/37967768/Managerial_Economics_5th_Edition_Png_Ivan



https://www.ebooks.com/en-us/2126968/managerial-economics/ivan-png/



 



 


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