SemesterFall Semester, 2019
DepartmentIMBA Program, First Year IMBA Program, Second Year
Course NameStrategic Management
InstructorSHYURNG JEN HUARN
Credit3.0
Course TypeRequired
Prerequisite
Course Objective
Course Description
Course Schedule

1. 9/7 Introduction

2. 9/14 Good Strategy Bad Strategy

3. 9/21 Good strategy frameworks on Case 4,5, & 6

4. 9/28 External & internal analyses

5. 10/5 Competitive advantage

6. 10/12 Case 13: Trader Joe’s

7. 10/19 Business-level strategy

8. 10/26 Case 16: Toyata

9. 11/2 Strategy in global environment

10. 11/9 Corporate-level strategy

11. 11/16 Case 20: Microsoft

12. 11/23 Case 25: Starbucks, 2015

13. 11/30 Implementing strategy

14. 12/07 Case 27: 3M-The First 110 Years

15. 12/14 Shaping the future Individual

final case memo,

Case 19: Google in 2015


Teaching Methods
Teaching Assistant
Requirement/Grading

-Class participation 20%

-Group Case Memos 60%

-Individual Final Case Memo 20%


Textbook & Reference

1. Textbook:

Strategic Management: Theory & Cases an Integrated Approach, 12th

Edition, by Charles W. L. Hill, Melissa A. Schilling, and Gareth R. Jones

2. Recommended Books:

Good Strategy Bad Strategy: The Difference and Why It Matters, by

Richard P. Rumelt

Strategy Rules: Five Timeless Lessons From Bill Gates, Andy Grove and

Steve Jobs, by David B. Yoffie and Michael A. Cusumano


Urls about Course
Attachment

Strategic Management.pdf