SemesterFall Semester, 2019
DepartmentIMBA Program, First Year IMBA Program, Second Year
Course NameStrategy and Business Modeling
InstructorLIU HSIU-MIN
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule



1.

12/1

Introduction

Today’s society and the relevant business issues

1. Are you solving right problem?

2. Customer care in a customer experience transformation

Knowing the peers

Case 1 (HBS): Can you win back online shoppers?

2.

12/7

Strategic Marketing concepts revisited

1. Customer success 2.0

Developing business concept

3.

12/8

Introduction to business modeling

1. Start building next generation of operating model

2. Large scale technology transformation

Developing empathy map

Case 2: China FinTech

4.

12/14

Business modeling

1. Boosting mall revenue through advanced analytics

Constructing sales and communication channels

5.

12/15

Business system analysis

1. The lending revolution

2. Digital banking in Indonesia

Design of business model

6.

12/21

Business Model planning

1. Tech-for-good (all groups engaged)

Developing key activities and cost structure

7.

12/22

Presentation and group Discussion

*The written final report is due Jan. 4, 2020


Teaching Methods
Teaching Assistant
Requirement/Grading

Class Participation and Discussion 15%

Individual (5%)

Within the team (10%)

Article Presentations (10 points x 1) 10%

Cases (10 points x 2) 20%

BM Project 55%

Case Business Model (10%)

Empathy Map (10%)

Final Presentation (15%)

Final report (20%)

TOTAL 100%


Textbook & Reference

Required Readings (Online)

Beneficial Readings:

Aaker, Jennifer (2011), “The power of storytelling: What nonprofits can teach private sectors about social media,” The McKinsey Quarterly, February, 1-6.

Anderson, Chris (2008), The Long Tail: Why the future of business is selling less of more, Hyperion.

Fisher, M.J., & Starr, K. (2009). Real Good, Not Feel Good.

Kim, W. Chan and Mauborgne, Renee (2005). Blue Ocean Strategy: How to create uncontested market space and make competition irrelevant, Mass: Harvard Business School Press.

Kohli, Ajay K. and Bernard J. Jaworski (1990), “Market orientation: The construct, research propositions, and managerial implications,” The Journal of Marketing, 54 (2), 1-18.

Li, Charlene and Josh Bernoff, Josh (2008). Groundswell: Winning in A World Transformed by Social Technologies, Boston, Mass: Harvard Business Press.

Osterwalder, Alexander and Pigneur, Yves (2010). Business Model Generation, New Jersey: John Wiley & Sons, Inc.

Payne, Adrian F., Storbacka, Kaj, and Frow Pennie (2008), “Managing the co-creation of value,” Journal of the Academy of Marketing Science, 36, 83-96.


Urls about Course
Attachment

Strategy and Business Modeling.pdf