SemesterFall Semester, 2019
DepartmentIMBA Program, First Year IMBA Program, Second Year
Course NameSpecial Topics on Profit Models
InstructorLIU CHU
Credit2.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule




















































#



Date



Content



Text



Reading



Case




  1.  



What is a profit model, and how a business works? Principles that make a company profitable.



Graphic forms of business management



To be provided before class



LUV




  1.  



Interpretations of financial statements.



Convert a conventional financial statements into 17 numbers.(I)



 




  1.  



 



Interpretations of financial statements.



Convert a conventional financial statements into 17 numbers.(II)



Interpretations of financial statements.



Convert a conventional financial statements into 17 numbers.(III)



 




  1.  



 



Further interpretations of financial statements



Cash flow: measurement of competitiveness



Operation: efficiency



Resources: effectiveness of resources



Risks: risks affecting business facing crisis



Further interpretations of financial statements



Economic value calculations. How to compare that with stock prices. The ultimate goal of a business is to create higher economic value.



 



 




  1.  



 



Model of business in four aspects:



Creation of value



External competitiveness



Model of business in four aspects



Return of resources



Organizational management efficiency



 




  1.  



Profit model chart and interpretations



The two dimensional chart to indicate historical development path of a business.



Frequently committed mistakes in business management.




  1.  



General concept on Investment



Bond, stock, credit ratings,



Their returns, mechanisms, and tools.



 




  1.  



Macroeconomics and business management



What do GDP, money supply, interest rate, central bank, FOMC mean in business. How to read financial newspapers.




  1.  



Final report of 3 companies



 




  1.  



Final report of 3 companies



Teaching Methods
Teaching Assistant
Requirement/Grading

Attendance 30%, class interactions 20%, final report 50%.


Textbook & Reference


  1. Textbook: Note from Dr. Liu, and “Graphic forms of business management”.




  2. Recommended Books: Annual reports of Apple, UNH, LUV




Urls about Course
Attachment

Special Topics on Profit Models.pdf