SemesterSpring Semester, 2020
DepartmentMA Program of Ethnology, First Year MA Program of Ethnology, Second Year
Course NameSocial Media and Digital Narrative
InstructorLiu Tzu Kai
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule







 




































































































































































Week



課程主題



Topic



課程內容與指定閱讀



Content and Reading Assignment



教學活動與作業



Teaching Activities and Homework



學習投入時間



Student workload expectation



課堂講授



In-class Hours



課程前後



Outside-of-class Hours



1



Introduction:



What is Social Media? What is Digital Narrative?



 



什麼是社群媒體?



什麼是數位敘事?



Fuchs, Christian



2017 Social Media: A Critical Introduction. London: SAGE Publications.



[Read]



Chapter 2: What are Social Media and Big Data?



Lecture; small group discussions



3



2



2



Anthropological Perspectives of Social Media and Digital Narrative



 



人類學取向的社群媒體和數位敘事研究



 



Alexander, Bryan



2011 The New Digital Storytelling: Creating Narratives with New Media. Oxford: Praeger.



[Read]



Chapter 1: Social Media Storytelling.



 



Fuchs, Christian



2017 Social Media: A Critical Introduction. 2nd Edition. London: SAGE Publications.



[Read]



Chapter 3: Social Media as Participatory Culture.



 



Gitner, Seth



2015 Multimedia Storytelling for Digital Communicators in a Multiplatform World. London: Routledge.



[Read]



Chapter 1: Visual Storytelling: In What Ways Do We Think about Visual Storytelling Every Day?



 



Lecture; small group discussions; documentary film



3



6



3



Narrative in Online and Offline World



線上和離線世界的敘事



Hoffmann, Christian R.



2010 Introduction: Narrative Revisited: Telling a Story in the Age of New Media. In Narrative Revisited: Telling a Story in the Age of New Media. Christian R. Hoffmann, ed. Pp. 1-18. Amsterdam: John Benjamins Publishing Company.



 



Ochs, Elinor and Lisa Capps



2001 Living Narrative: Creating Lives in Everyday Storytelling. Cambridge: Cambridge University Press.



[Read]



Chapter 1: A Dimensional Approach to Narrative.



 



Koh, Angeline



2017 Digital Storytelling in Multicultural Singapore. In Digital Storytelling: Form and Content. Mark Dunford and Tricia Jenkins, eds. Pp. 49-56. London: Palgrave Macmillan.



 



Lecture; group presentations; discussions;



3



9



4



Multimodality, Heteroglossia and Social Media User



多模態性、眾聲喧嘩和社群媒體使用者



 



Jovanovic, Danica and Theo Van Leeuwen



2018 Multimodal Dialogue on Social Media. Social Semiotics 28(5): 683-699.



 



Blackledge, Adrian and Angela Creese



2019 Heteroglossia. In The Routledge Handbook of Linguistic Ethnography. Karin



Tusting, eds. London: Routledge.



 



Tagg, Caroline



2016 Heteroglossia in Text-Messaging: Performing Identity and Negotiating Relationships in a Digital Space. Journal of Sociolinguistics 20(1): 59-85.



 



Lecture; group presentations; discussions;



3



9



5



Affordance, Mediation and Digital Technology



能供性、中介性和數位科技



 



Evans, Sandra K., Katy E. Pearce, Jessica Vitak and Jeffrey W. Treem



2017 Explicating Affordances: A Conceptual Framework for Understanding Affordances in Communication Research. Journal of Computer-Mediated Communication 22(1): 35-52.



 



Georgakopoulou, Alexandra



2019 Sharing the Moment as Small Stories: The Interplay between Practices and Affordances in the Social Media-Curation of Lives. In Storytelling in the Digital World. Anna De Fina and Sabina Perrino, eds. Pp.105-127. John Benjamins.



 



Tang, Shih-Che 唐士哲



2014 Reconceptualizing Media: An Exploration of Mediation and Mediatization (重構媒介?「中介」與「媒介化」概念爬梳). Mass Communication Research新聞學研究 121: 1-39.



Lecture; group presentations; discussions;



3



9



6



Social Media, Public Sphere and Social Movement



社群媒體、公共領域和社會運動



Fuchs, Christian



2017 Social Media: A Critical Introduction. 2nd Edition. London: SAGE Publications.



[Read]



Chap 8: Twitter and Democracy: A New Public Sphere?



 



Chen, Yashu



2017 WeChat Use among Chinese College Students: Exploring Gratifications and Political Engagement in China. Journal of International & Intercultural Communication. 10(1): 25-43.



 



Moussa, Mohamed Ben



2019 Rap It Up, Share It Up: Identity Politics of Youth “Social” Movement in Moroccan Online Rap Music. New Media and Society 21(5): 1043-1064.



 



Lecture; group presentations; discussions;



3



9



7



Friendship, Populism and Social Media Networking



朋友圈、民粹主義和社群媒體網絡



Baldwin-Philippi, Jessica



2019 The Technological Performance of Populism. New Media & Society 21(2): 376-397.



 



Johnson, Amy Janan and Jennifer A.H. Becker



2017 CMC and the Conceptualization of “Friendship”: How Friendships Have Changed with the Advent of New Methods of Interpersonal Communication. In Computer-Mediated Communication in Personal Relationships. Kevin B. Wright and Lynne M. Webb, eds. New York: Peter Lang.



 



Lin, Jih-Hsuan 林日璇



2017 How do You Connect on Facebook? The Associations of Facebook Connection Strategies with Perceived Social Support and Psychological Well-being (你怎麼加臉書「好友」?連結策略與感知社會支持及心理幸福感的關聯性). The Journal of Information Society 資訊社會研究 32: 113-149. (in Chinese)



Lecture; group presentations; discussions;



3



9



8



Community-Based Networking, Locality and Religiosity



社區為主的網絡、在地性和



宗教性



Helland, Christopher



2015 Virtual Tibet: From Media Spectacle to Co-Located Sacred Space. In Buddhism, the Internet and Digital Media: The Pixel in the Lotus. Gregory Price Grieve and Daniel Veidlinger, eds. Pp. 155-172. New York: Routledge.



 



Huang, Weishan



2017 WeChat Together about the Buddha: The Construction of Sacred Space and Religious Community in Shanghai through Social Media. In Religion and Media in China: Insights and Case Studies from the Mainland, Taiwan and Hong Kong. Stefania Travagnin, ed. Pp.110-128. New York: Routledge.



 



Ho, Wai-Yip



2017 Digital Islam across the Greater China: Connecting Virtual Ummah to the Chinese-Speaking Muslim Netizens. In Religion and Media in China: Insights and Case Studies from the Mainland, Taiwan and Hong Kong. Stefania Travagnin, ed. Pp. 187-202. New York: Routledge.



 



Lecture; group presentations; discussions;



3



9



9



Mobile Media, Death and Mourning



手機媒體、死亡



與哀悼



 



Cumiskey, Kathleen M. and Larissa Hjorth



2017 Haunting Hands: Mobile Media Practices and Loss. Oxford: Oxford University Press.



 



Chapter 1 Introduction to



Mobile Media and Loss.



Chapter 2 Co-present



Reconstructions of Death,



Loss and Mourning.



Chapter 3 Companionship.



Chapter 4 Affirmation and



Intensification.



Chapter 5 Transitions and



Letting Go.



 



Lecture; group presentations; discussions;



3



9



10



Social Media, Kinship and Family 社群媒體、親屬



關係和家庭



 



McDonald, Tom



2016 Social Media in Rural China. London: UCL Press.



 



Chapter 1: The Social Media Landscape: Visibility and Economy.



Chapter 2:Visual Postings: Idealising family-love, marriage and ‘little treasures.’



Chapter 3: Relationships: Circles of Friends, Encounters with Strangers.



Chapter 4: Moral Accumulation: Collecting Credits on Social Media.



Chapter 5: Broader Relations: The Family, the State and Social Media.



 



Lecture; group presentations; discussions;



3



9



11



 



Midterm Exam



 



 



 



 



 



12



Social Media, Advertising and Business Culture



社群媒體、廣告和商業文化



 



Puschmann, Cornelius and Rebecca Hagelmoser



2015 Corporate Blogging and Corporate Social Media. In The Routledge Handbook of Language and Digital Communication. Alexandra Georgakopoulou and Tereza Spilioti, eds. Pp. 226-238. London: Routledge.



 



Darics, Erika



2015 Digital Media in Workplace Interactions. In The Routledge Handbook of Language and Digital Communication. Alexandra Georgakopoulou and Tereza Spilioti, eds. Pp. 197-211. London: Routledge.



 



Orta, Andrew



2019 Making Global MBAs: The Culture of Business and The Business of Culture. Berkeley: University of California Press.



 



Chapter 2: Fast Subjects: The Rituals of MBA Training.



Chapter 3: Accounting for Business.



Lecture; group presentations; discussions;



 



 



3



9



13



Online Gaming, Interactivity and Selfhood



線上遊戲、互動性和自我觀



 



Taylor, T.L.



2009 Play between Worlds: Exploring Online Game Culture. Cambridge: the MIT Press.



 



Chapter 1: Finding New Worlds.



Chapter 2: Gaming Lifeworlds: Social Play in Persistent Environments.



Chapter 3: Beyond Fun: Instrumental Play and Power Games.



Chapter 5: Whose Games is This Anyway?



 



Lecture; group presentations; discussions;



 



3



9



14



Sex, Gender, Intimacy and Social Media



/別、親密關係和社群媒體



 



Archambault, Julie Soleil



2016 Mobile Secrets: Youth, Intimacy, and the Politics of Pretense in Mozambique.



Chicago: University of Chicago Press.



 



Introduction: Living, Not Merely Surviving.



Chapter 1: The Communication Landscape.



Chapter 2: Display and Disguise.



Chapter 3: Crime and Carelessness.



Chapter 4: Love and Deceit.



 



Lecture; group presentations; discussions;



 



3



9



15



Mobile Media, Class, Conflict and Sociality



手機媒體、階級、衝突和社會性



Tenhunen, Sirpa



2018 A Village Goes Mobile: Telephony, Mediation and Social Change in Rural India. Oxford: Oxford University Press.



 



Chapter 1: Introduction.



Chapter 2: Theorizing Phone Use Contexts and Mediation.



Chapter 3: Why Mobile Phones Became Ubiquitous: Remediation and Socialities.



Chapter 6: Mediating Conflict.



Chapter 7: Smartphones, Caste, and Intersectionalities.



 



Lecture; group presentations; discussions;



 



3



9



16



Selfies, Voicing, and Digital (Dis)empowerment



自拍照、發聲和數位賦權/去賦權



Zappavigna, Michele



2016 Social Media Photography: Construing Subjectivity in Instagram Images. Visual Communication 15(3) 271-292.



 



Wargo, Jon M.



2017 “Every Selfies Tells a Story… ”: LGBTQ Youth Lifestreams and New Media Narratives as Connective Identity Texts. New Media & Society 19(4): 560-578.



 



Velasquez, Alcides, Gretchen Montgomery and Jeffrey Hall



2019 Ethnic Minorities’ Social Media Political Use: How Ingroup Identification, Selective Exposure, and Collective Efficacy Shape Social Media Political Expression. Journal of Computer-Mediated Communication 24(4): 147-164.



 



Schmitt, Paul, Daniel Iland, Elizabeth Belding and Mariya Zheleva



2018 Cellular and Internet Connectivity for Displaced Populations. In Digital Lifeline? ICTs for Refugees and Displaced Persons. Carleen Maitland, Pp. 115-136.



Cambridge: The MIT Press.



 



Lecture; group presentations; discussions;



 



3



9



17



Group Presentations



 



group presentations; discussions;



 



3



6



18



Group Presentations



小組期末專題報告



NONE



group presentations; discussions;



3



6




 



 



Teaching Methods
Teaching Assistant
Requirement/Grading

Class Attendance/Participation 13%



Discussion Questions (12 times) 12%



Individual Critical Review Paper 7%



Group Midterm Presentations (3 times/group) 15%



Final Project Presentation 13%



Midterm Exam 20%



     Final Paper 20 %


Textbook & Reference

[Required Text 指定書目]



Alexander, Bryan



2011 The New Digital Storytelling: Creating Narratives with New Media. Oxford: Praeger.



Dunford, Mark and Tricia Jenkins, eds.



2017 Digital Storytelling: Form and Content. London: Palgrave Macmillan.



Fuchs, Christian



2017 Social Media: A Critical Introduction. 2nd Edition. London: Sage Publications.



2017《社群媒體批判理論》第一版。臺北:五南圖書。(Chinese version)



Ochs, Elinor, and Lisa Capps



2001 Living Narrative: Creating Lives in Everyday Storytelling. Cambridge: Cambridge University Press.



 



[Ethnography 民族誌]



Archambault, Julie Soleil



2016 Mobile Secrets: Youth, Intimacy, and the Politics of Pretense in Mozambique. Chicago: University of Chicago Press.



Cumiskey, Kathleen M. and Larissa Hjorth



2017 Haunting Hands: Mobile Media Practices and Loss. Oxford: Oxford University Press.



McDonald, Tom



2016 Social Media in Rural China. London: UCL Press.



Tenhunen, Sirpa



2018 A Village Goes Mobile: Telephony, Mediation and Social Change in Rural India. Oxford: Oxford University Press.



Tylor, T.L.



2006 Play Between Worlds: Exploring Online Game Culture. Cambridge: The MIT Press.



2018 Watch Me Play: Twitch and the Rise of Game Live Streaming. Princeton: Princeton University Press.



Lukács, Gabriella



2020 Invisibility by Design: Women and Labor in Japan's Digital Economy. Durham: Duke University Press.



 



[Recommended Texts 參考書目]



Berry, Marsha, and Max Schleser, eds.



2014 Mobile Media Making in an Age of Smartphones. New York: Palgrave



MacMillan.



   Fuchs, Christian



   2015 Culture and Economy in the Age of Social Media. London: Routledge.



   2016 Critical Theory of Communication. London: University of Westminster



   Press.



Horst, Heather A., and Daniel Miller, eds.



2012 Digital Anthropology. London: Berg.



Fileborn, Bianca and Rachel Loney-Howes, eds.



2019 #MeToo and the Politics of Social Change. London: Palgrave Macmillan.



   林瑋嬪 編



2018《媒介宗教:音樂、影像、物與新媒體》(Mediating Religion: Music, Image, Object and New Media)。臺北:台大出版中心。


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