SemesterSpring Semester, 2020
DepartmentSelective courses of undergraduate level,College of Commerce
Course NameBusiness Analytics : Social Media
InstructorPENG CHIH HUNG
Credit3.0
Course TypeSelectively
PrerequisiteBasic Statistics、Statistics
Course Objective
Course Description
Course Schedule
















































































Week



Topic



1



Course Overview



2



Social Community I



3



Social Community II



4



Social Publishing I



5



Social Publishing II



6



Social Commerce I



7



Holiday



8



Social Commerce II



9



Midterm Exam



10



Social Entertainment



11



Social Media Strategy I



12



Social Media Strategy II



13



Social Media Metrics I



14



Guest Lecture



15



Company Visit



16



Project Presentation



17



Project Presentation



18



Final Exam



Teaching Methods
Teaching Assistant
Requirement/Grading

  • Tutorials and In-class Discussion (20%):



20% is given for student’s tutorial works and participation in terms of quality of questions, answers and student engagement in both lectures and tutorials throughout the semester.




  • Project Work (30%):



The course has a team project, which requires the students to develop a social media enabled strategy to promote a business. The teams will also implement their strategies using social media applications. The project requires a project proposal, presentation, as well as a final report.




  • Midterm Exam (20%):



The midterm exam will be closed book, closed notes.




  • Final Exam (30%):



The final exam will be closed book, closed notes.


Textbook & Reference
Urls about Course
Attachment