|Semester||Spring Semester, 2020|
|Department||Selective courses of undergraduate level,College of Commerce|
|Course Name||Business Analytics : Social Media|
|Instructor||PENG CHIH HUNG|
20% is given for student’s tutorial works and participation in terms of quality of questions, answers and student engagement in both lectures and tutorials throughout the semester.
The course has a team project, which requires the students to develop a social media enabled strategy to promote a business. The teams will also implement their strategies using social media applications. The project requires a project proposal, presentation, as well as a final report.
The midterm exam will be closed book, closed notes.
The final exam will be closed book, closed notes.
|Textbook & Reference|
|Urls about Course|