SemesterSpring Semester, 2020
DepartmentSelective courses of master level,College of Commerce
Course NameAI and Digital Transformation Strategy
InstructorHSIEH KAI-YU
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule
































































































































週次



課程主題



課程內容與指定閱讀



教學活動與作業



課程前後投入時間



1



(2/20)



人工智慧的商務應用



Business applications of AI




  • AI for the real world

  • Strategy for and with AI



*確認修課名單並完成分組*



觀念講授與討論



6



2



(2/27)



數位策略



Digital strategy




  • Digital business strategy

  • Design capital & design moves



觀念講授與討論



6



3



(3/5)



智慧裝置



Smart devices




  • *How smart, connected products are transforming competition*

  • *How smart, connected products are transforming companies*



(*指定教材簡報*)



觀念講授與討論



6



4



(3/12)



決策支援



Decision support




  • *Preparing for the cognitive generation of decision support*

  • Organizational decision-making structures in the age of AI



(*指定教材簡報*)



觀念講授與討論



6



5



(3/19)



流程與執行



Process & execution




  • *Using AI to enhance business operations*

  • *Improving strategic execution with machine learning*



(*指定教材簡報*)



觀念講授與討論



6



6



(3/26)



顧客與員工



Customers and employees




  • Understanding the role of AI in personalized engagement marketing

  • AI in human resources management



觀念講授與討論



 



7



(4/2)



國定假日



8



(4/9)



商務研習週



9



(4/16)



數據分析能力



Analytics capability




  • Data analytics competency for improving firm decision making performance

  • Debating big data



觀念講授與討論



6



10



(4/23)



企業轉型:策略取向



Digital transformation: strategy orientation




  • *How big old companies navigate digital transformation*

  • Demystifying AI



(*指定教材簡報*)



觀念講授與討論



6



11



(4/30)



企業轉型:組織發展



Digital transformation: organizational development




  • *Creating an innovative digital project team*

  • Building dynamic capabilities for digital transformation



(*指定教材簡報*)



觀念講授與討論



6



12



(5/7)



企業轉型:文化與治理結構



Digital transformation: culture & governance structure




  • *Building the AI-powered organization*

  • IT consumerization and the transformation of IT governance



(*指定教材簡報*)



觀念講授與討論



6



13



(5/14)



數位創新與企業成長



Digital innovations & corporate growth




  • *People and machines*

  • *Growth hacking*



(*指定教材簡報*)



觀念講授與討論



6



14



(5/21)



新創機會



Entrepreneurial opportunities




  • *Sensor-based entrepreneurship*

  • AI as a growth engine for health care startups



(*指定教材簡報*)



觀念講授與討論



6



15



(5/28)



成果發表



期末專案



簡報與Q&A



6



16



(6/4)



成果發表



期末專案



簡報與Q&A



6



17



(6/11)



課程總結



所有教材



 



6



18



(6/18)



商務研習週



Teaching Methods
Teaching Assistant

TBC


Requirement/Grading

課堂參與 50 %

期末簡報 30 %

指定教材簡報 20 %



預計修習本課程者第一堂課務必出席,無故未出席視同棄選

教師與助教每堂課皆會紀錄出席與參與討論的狀況,無故缺席達三次視同棄選


Textbook & Reference

本課程共含括12個主題,每個主題各選定2篇文章作為指定教材共計24篇文章皆可由政大圖書館(電子資源)下載。


Urls about Course
Attachment