SemesterSpring Semester, 2020
DepartmentSelective courses of master level,College of Commerce
Course NameInternational Marketing
InstructorLIN HSIN-CHEN
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule























































































































































週次



Week



課程主題



Topic



課程內容與指定閱讀



Content and Reading Assignment



教學活動與作業



Teaching Activities and Homework



學習投入時間



Student workload expectation



課堂講授



In-class Hours



課程前後



Outside-of-class Hours



1



Class Overview and Introduction



 



 



3



 



2



Introduction to Global Market & The Global Economy



Ch 1- 2



 



3



6



3



Cultural and Social Forces



Ch 3



Assignment 1: Group Bio



3



6



4



Global Markets & Global Competitors



Ch 4-5



 



3



6



5



Global Market Research & Global Market Participation



Ch 6-7



 



3



6



6



Elevator pitch



 



Assignment 2: Business Idea



3



6



7



商務研習週 (109/3/30?4/5),統一停課以進行海外研習企業參訪、企業競賽、企業專案等活動



8



Test 1



Ch 1- Ch 7



 



3



6



9



Global Market Entry Strategies & Global Product Strategy



Ch 8 & 9



 



3



6



10



International Market Research Presentation



 



Project 1: International Marketing Research Due



3



6



11



International Market Research Presentation



 



 



3



6



12



Global Strategies for Services, Brands, and Social Marketing &



Pricing for Global Markets



Ch 10 & 11



 



3



6



13



Global Distribution Channels &



Global Promotion Strategies



Ch 12 & 13



 



3



6



14



Case study



 



 



 



 



15



Test 2



Ch 8-Ch 13



 



3



6



16



International Business Plan Presentation



 



Project 2: International Business Plan Due



3



6



17



International Business Plan Presentation



 



Peer Evaluation Due



3



6



18



商務研習週 (109/6/15?6/18),統一停課以進行海外研習企業參訪、企業競賽、企業專案等活動



Teaching Methods
Teaching Assistant
Requirement/Grading

Your grade will be caculated based on the total points you get from the list of components below divided by 699.





































































 



List of Components



Group  OR



Individual



Points



Assignment 1: Group Bio



Group



20



Assignment 2: Global Business Idea



Group



20



Assignment 3: Peer Evaluation



Individual



45



Project 1: International Marketing Research



Group



100



Project 2: International Business Plan



Group



100



Presentation 1: International Marketing Research



Group



50



Presentation 2: International Business Plan Presentation



Group



100



Attendance (each class carries 4 attendance points)



Individual



64



Test 1



Individual



100



Test 2 (test is not cumulative)



Individual



100



Total Points



 



699




 


Textbook & Reference
Urls about Course
Attachment