SemesterSpring Semester, 2020
DepartmentJunior Class A, Department of Business Administration Junior Class B, Department of Business Administration Senior Class A, Department of Business Administration Senior Class B, Department of Business Administration
Course NameAI and Digital Transformation Strategy
InstructorHSIEH KAI-YU
Credit3.0
Course TypeElective
Prerequisite
Course Objective
Course Description
Course Schedule
































































































































週次



課程主題



課程內容與指定閱讀



教學活動與作業



課程前後投入時間



1



(2/20)



人工智慧的商務應用



Business applications of AI




  • AI for the real world

  • Strategy for and with AI



*確認修課名單並完成分組*



觀念講授與討論



6



2



(2/27)



數位策略



Digital strategy




  • Digital business strategy

  • Design capital & design moves



觀念講授與討論



6



3



(3/5)



智慧裝置



Smart devices




  • *How smart, connected products are transforming competition*

  • *How smart, connected products are transforming companies*



(*指定教材簡報*)



觀念講授與討論



6



4



(3/12)



決策支援



Decision support




  • *Preparing for the cognitive generation of decision support*

  • Organizational decision-making structures in the age of AI



(*指定教材簡報*)



觀念講授與討論



6



5



(3/19)



流程與執行



Process & execution




  • *Using AI to enhance business operations*

  • *Improving strategic execution with machine learning*



(*指定教材簡報*)



觀念講授與討論



6



6



(3/26)



顧客與員工



Customers and employees




  • Understanding the role of AI in personalized engagement marketing

  • AI in human resources management



觀念講授與討論



 



7



(4/2)



國定假日



8



(4/9)



商務研習週



9



(4/16)



數據分析能力



Analytics capability




  • Data analytics competency for improving firm decision making performance

  • Debating big data



觀念講授與討論



6



10



(4/23)



企業轉型:策略取向



Digital transformation: strategy orientation




  • *How big old companies navigate digital transformation*

  • Demystifying AI



(*指定教材簡報*)



觀念講授與討論



6



11



(4/30)



企業轉型:組織發展



Digital transformation: organizational development




  • *Creating an innovative digital project team*

  • Building dynamic capabilities for digital transformation



(*指定教材簡報*)



觀念講授與討論



6



12



(5/7)



企業轉型:文化與治理結構



Digital transformation: culture & governance structure




  • *Building the AI-powered organization*

  • IT consumerization and the transformation of IT governance



(*指定教材簡報*)



觀念講授與討論



6



13



(5/14)



數位創新與企業成長



Digital innovations & corporate growth




  • *People and machines*

  • *Growth hacking*



(*指定教材簡報*)



觀念講授與討論



6



14



(5/21)



新創機會



Entrepreneurial opportunities




  • *Sensor-based entrepreneurship*

  • AI as a growth engine for health care startups



(*指定教材簡報*)



觀念講授與討論



6



15



(5/28)



成果發表



期末專案



簡報與Q&A



6



16



(6/4)



成果發表



期末專案



簡報與Q&A



6



17



(6/11)



課程總結



所有教材



 



6



18



(6/18)



商務研習週



Teaching Methods
Teaching Assistant

TBC


Requirement/Grading

課堂參與 50 %

期末簡報 30 %

指定教材簡報 20 %



預計修習本課程者第一堂課務必出席,無故未出席視同棄選

教師與助教每堂課皆會紀錄出席與參與討論的狀況,無故缺席達三次視同棄選


Textbook & Reference

本課程共含括12個主題,每個主題各選定2篇文章作為指定教材共計24篇文章皆可由政大圖書館(電子資源)下載。


Urls about Course
Attachment